Hair Direct, an online hair replacement company, recently concluded
a successful month-long fundraising and awareness drive to benefit
The National Alopecia Areata Awareness Foundation (NAAF). The
fundraising campaign raised over $2,400 and coincided with Alopecia
Areata Awareness Month, which took place in September.
Hair Direct's "Team Up to Strike Out Alopecia Areata" campaign
(inspired by NAAF's national, baseball-themed effort) included two
local bake sales, a raffle for 2012 Philadelphia Phillies baseball
tickets and a HairDirect.com donation page. All the money raised
during these events was matched by Hair Direct, bringing the total
effort to just over $2,400. Hair Direct has also covered all
administrative costs associated with the drive, ensuring that 100%
of contributions go to NAAF.
Turning the company's modest kitchen into a full-fledged bakery, 20
Hair Direct employees gave over 75 hours of their personal time to
bake, decorate and package 1,220 treats for the bake sale as well as
oversee donation booths at several Central Pennsylvania locations.
"Many of our clients suffer from alopecia areata and our employees
were driven to help this cause; they jumped in with both feet," said
Brandon Andrews, Hair Direct vice president. "NAAF's support and
guidance was crucial to this campaign's success and we look forward
to partnering with them again."
Hair Direct's fundraising effort rolls into NAAF's 2011 National
Alopecia Areata Awareness campaign, which has raised approximately
$40,000 to date at events throughout the United States.
Since 1981, NAAF (naaf.org) has been the internationally-recognized
hub for research, support and education about alopecia areata, an
incurable autoimmune hair loss disease that affects over five
million men, women and children across the United States and 117
million people worldwide.
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