CLEAR Paris Institute run by multinational FMCG company Unilever
conducted global scalp analysis survey involving nearly 13,000
participants from Brazil, Mexico, India, China, Russia, Germany,
Indonesia, Thailand, Vietnam and the Philippines. The findings show
that around 70 per cent of Indians suffer from dandruff.
The highest occurrence of dandruff in India is among young adults
aged 18 to 30. CLEAR has partnered with the world’s leading
dermatologists from the International Academy of Dermatology (IACD)
to bring the first ever patented scalp nutrient technology –NEW
CLEAR with Nutrium 10 to its consumers.
This was unveiled at a glittering event in Mumbai in the presence of
Mr. Rajnikant Sabnavis, Regional Category Vice President – Hair,
South Asia, Unilever, Ms. Meena Rajan, R&D Director – Hair, South
Asia, Unilever and Mr. Piyush Jain, General Manager, Hair care,
Hindustan Unilever Limited (HUL). Also present was Dr. Aparna
Santhanam, Consulting dermatologist and cosmetologist who shared a
holistic approach on dandruff and scalp health.
On the launch, Mr. Piyush Jain, General Manager, Hair Care,
Hindustan Unilever Limited stated, “New CLEAR is the solution for a
healthier and dandruff-free scalp. Scientists and experts at
Unilever are constantly working to develop new, innovative
technologies and products that will provide the best solutions to
our consumers. Nutrium 10 is a technology that took years in the
making and is a part of CLEAR’s mission to deliver the most
effective anti dandruff shampoo for healthy scalp and hair.”
- Nutrium 10 is customized for men as – Pro Nutrium 10, and for
women as – Nutrium 10. Combining the benefits of pro-vitamins,
minerals and sunflower oils, Nutrium 10 treats dandruff at the root:
nourishes the scalp to eliminate flakes, soothes dryness and repairs
the scalp barrier to strengthen its natural resistance.
- New CLEAR Anti-Dandruff Shampoo’s Nutrium 10 has been identified
by IACD as the scalp care technology that will lead the paradigm
shift in scalp care management. It took years in the making and is a
part of CLEAR’s mission to deliver the most effective anti dandruff
shampoo for healthy scalp and hair. This revolutionary technology
will contribute not only to better scalp health, but also improve
dandruff sufferers’ quality of life.
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