May 2011

The catwalks of Paris and Milan were awash with the work of the world’s best fashion designers this January but, for head&shoulders, the unsung heroes of the A/W 11/12 menswear fashion weeks were the teams of hair stylists who ensured that David Gandy and co. were looking their groomed best.

head&shouders asked grooming stylist Michael Douglas to create a high street friendly guide on how to achieve the best styles from the catwalk.

Sharp Partings at Bottega Veneta:

Bottega Veneta sent smart, low maintenance hair down the runway, with neat side partings and not a hair out of place:

For this slick style, clean hair and scalp is important, so shampoo with head&shoulders cool menthol (to stop your parting revealing any flakes) and towel dry

Apply a small amount of Shockwaves Re-Create Styling Shaping Gel, use a wide tooth comb and sculpt into the style, keeping the parting neat

Apply a tiny bit more gel to combat stray hairs and smooth over them with your hands.

Soft Side-Sweep from Pringle of Scotland:

Pringle of Scotland was military inspired with heavy knits, trenches and trousers tucked into heavy boots contrasting to soft, side-swept hair.

Michael calls this an update on one of the first modern, post-war styles:

To achieve it, apply Shockwaves Lightweight Gel to damp hair and blow dry from the crown forward, using a comb to keep the hair flat while drying

Once all dry, apply Shockwaves Styling Wax with your palms, smooth over the hair and sweep the fringe across one way.

Slicked-back and Shiny at Thierry Mugler:

Horror film-inspired Mugler channeled Phantom of the Opera, sending ghostly white models down the runway, with sleek, gelled back hair:

Your hair cut needs to be short back and sides but at least 5cm of length on top and it’s wet look gel all the way with this style!

Prep the hair by shampooing with head&shoulders cool menthol shampoo - the scalp has to be flake free for this, as you'll see any dryness or dandruff on the finished look

Apply a 50p coin sized amount of Shockwaves Wet Look Gel to wet hair and comb back with a wide tooth comb - no hairdryer and no touching until it's dry!

Hanging Loose with Paul Smith:

Paul Smith channeled the 1970’s trend, teaming laid back clothing on models sporting soft partings, long, loose, messy hair:

Prep the hair with head&shoulders cool menthol shampoo to remove product residue which can make hair look limp and flat

Apply Shockwaves Heat Defence Curl Shaping Mousse to damp hair and blow dry with a hairdryer on a high heat but low speed, until about 90% dry

Put in a deep side parting and then finish with Shockwaves Styling Wax about the size of a 10p coin - apply more if needed and style with hands and fingers - no brush or comb
 

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