Innovative Hair Loss Treatment Dermenodex Sold Exclusively at Folica

June 2007

American Beauty Supply announces plans to add men’s hair loss treatments to their product mix, and taps Folica as exclusive online retailer for Dermenodex.

As the exclusive online retailer for American Beauty Supply, we are looking forward to adding Dermenodex to our product mix,” says Michelle Mooney, Beauty Editor for Folica.com.

“We are always looking to expand our hair loss category with innovative new products that feature the latest ingredients coupled with breakthrough technology.”

Dermenodex is being launched as a complete system of treatment products designed to help men suffering from thinning hair by using a scientifically proven ingredient Adenosine.

“Industry research shows that Adenosine, one of the ingredients in Dermenodex products, naturally exists in the human body and is a key part of the chemical reaction required to help grow human hair,” explains Richard BenBassett, Vice President of American Beauty Supply.

“Adenosine works by influencing the production of FGF-7 which encourages the hair growth process.”

Dermenodex products are also enhanced with bio-nutrients that nourish, moisturize and improve the scalp condition, removing environmental impurities and DHT (Dihydrotestosterone) from the scalp, creating a healthy environment for hair growth.

Folica plans to carry the entire Dermenodex line, featuring a daily Scalp Cleansing Shampoo, a Therapeutic Scalp Conditioner, and Scalp Treatment solution.

“The Dermenodex system is positioned as an intensive, invigorating system, aimed at treating male hair loss in three simple steps,” explains Mooney, “this is perfect for our male customer looking for products that are not only effective, but easy to use.”

”We’ve had a lot of success with American Beauty Supply products for women,” says Mooney, “it’s very exciting to see them branch out into the men’s arena, and become a player in the hair loss market, where there seems to be a lot of room for innovative products like Dermenodex.”

BenBassett, announced the three new products would be carried exclusively online through internet retailer Folica.com earlier this morning.

Founded in 1997, Folica.com is a leading beauty supply e-commerce site for customers and professionals. They offer thousands of product reviews, the ability to interact with fellow beauty lovers, an amazing product assortment at competitive prices, and unbeatable customer service.