American Beauty Supply Launches
Innovative Hair Loss Treatment Dermenodex
June 2007
American Beauty Supply, manufacturer of the Sedu and
Solia brands has announced its plans to expand their product assortment by
adding men’s hair loss treatments to their product mix.
In
keeping with their commitment to providing some of the most advanced products on
the beauty market, American Beauty Supply extends their reach into the men’s
market with three innovative hair loss treatment products under the brand name
Dermenodex.
This new product line is being launched as a complete system of treatment
designed to help men suffering from thinning hair by using a scientifically
proven ingredient Adenosine, explains Richard BenBassett, Vice President of
American Beauty Supply.
“Industry research shows that Adenosine, one of the ingredients in Dermenodex
products, naturally exists in the human body and is a key part of the chemical
reaction required to help grow human hair,” explains BenBassett. “Adenosine
works by influencing the production of FGF-7 which encourages the hair growth
process.”
Dermenodex products are also enhanced with bio-nutrients that nourish,
moisturize and improve the scalp condition, removing environmental impurities
and DHT (Dihydrotestosterone) from the scalp, creating a healthy environment for
hair growth.
The Dermenodex line features a daily Scalp Cleansing Shampoo and Therapeutic
Scalp Conditioner, and Scalp Treatment solution. The products were created as an
ultra-intensive, fully reinvigorating energizing system, aimed at treating male
hair loss.
BenBassett believes that nourishment and stimulation, helps increase scalp
microcirculation, which in turn improves scalp condition, lengthens the
lifecycle of the hair, and increases scalp wellness.
Through continued use, Dermenodex
will help restore hair’s natural vitality, thick look and healthy shine. The
products also give hair a fuller appearance by enhancing the vitality of roots
through the 3% Adenosine solution which stimulates follicle growth.
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