American Beauty Supply Launches Innovative Hair Loss Treatment Dermenodex

June 2007

American Beauty Supply, manufacturer of the Sedu and Solia brands has announced its plans to expand their product assortment by adding men’s hair loss treatments to their product mix.

In keeping with their commitment to providing some of the most advanced products on the beauty market, American Beauty Supply extends their reach into the men’s market with three innovative hair loss treatment products under the brand name Dermenodex.

This new product line is being launched as a complete system of treatment designed to help men suffering from thinning hair by using a scientifically proven ingredient Adenosine, explains Richard BenBassett, Vice President of American Beauty Supply.

“Industry research shows that Adenosine, one of the ingredients in Dermenodex products, naturally exists in the human body and is a key part of the chemical reaction required to help grow human hair,” explains BenBassett. “Adenosine works by influencing the production of FGF-7 which encourages the hair growth process.”

Dermenodex products are also enhanced with bio-nutrients that nourish, moisturize and improve the scalp condition, removing environmental impurities and DHT (Dihydrotestosterone) from the scalp, creating a healthy environment for hair growth.

The Dermenodex line features a daily Scalp Cleansing Shampoo and Therapeutic Scalp Conditioner, and Scalp Treatment solution. The products were created as an ultra-intensive, fully reinvigorating energizing system, aimed at treating male hair loss.

BenBassett believes that nourishment and stimulation, helps increase scalp microcirculation, which in turn improves scalp condition, lengthens the lifecycle of the hair, and increases scalp wellness.

Through continued use, Dermenodex will help restore hair’s natural vitality, thick look and healthy shine. The products also give hair a fuller appearance by enhancing the vitality of roots through the 3% Adenosine solution which stimulates follicle growth.