Makers of Rogaine(R) Revolutionize the Hair Loss Treatment Industry Once Again

New, innovative foam application is fast, easy and convenient  

Pfizer Consumer Healthcare announced today that makers of Rogaine® have once again revolutionized the hair loss treatment industry with the debut of New Men's Rogaine® Foam.

The first of its kind, Rogaine® Foam provides a new, improved formula that delivers the same FDA-approved active topical ingredient found in Rogaine® Solution -- minoxidil -- without mess or fuss.

The unique, lightweight formulation dries quickly, applies easily and is simple to incorporate into an everyday grooming routine.

Dr. Jeffrey Miller, associate professor and vice chair, department of dermatology at The Milton S. Hershey Medical Center of the Pennsylvania State University College of Medicine, notes, "Fifty million men in the United States experience male pattern baldness, but many avoid treating the condition because the current options are often too cumbersome and time consuming."

Rogaine® Foam changes that.

"We invested significant time and resources into the new foam formulation in order to evolve with our consumers' changing lifestyles," explains Rogaine® brand manager Tarun Malkani. "Men want to do something about regrowing their hair, but not if it means adding time to their grooming regimen. Applying the no-drip foam is fast, easy and effective -- a perfect fit for their on-the-go lifestyle."

"The foam disappears into the skin quickly with gentle rubbing and deposits the active ingredient -- minoxidil -- directly to the target site, without dripping," explains Dr. Miller. "This hassle free delivery system will encourage user compliance and give patients an attractive new option for hair regrowth."

Dr. Miller continues, "With 40% of men showing some degree of hair loss by age 35 and half of all men experiencing hair loss by age 50, Rogaine® Foam provides a practical answer for the millions of 'no-frills' guys who want to look their best, but don't want to add time to their routine."

Men's Rogaine® Foam will be available starting in September 2006 at mass-market drug stores and grocery stores nationwide and online at http://www.Rogaine.com.

Average retail price is $24.99 per box for a one month supply.
For more information, please log on http://www.Rogaine.com.

About Rogaine®

Men's Rogaine contains the only FDA-approved topical ingredient (minoxidil) clinically proven to regrow hair. Men's Rogaine® Extra Strength Solution and New Men's Rogaine® Foam contains five percent minoxidil. Rogaine is the number one dermatologist-recommended brand to regrow hair in men with millions of users. Men's Rogaine is available in one, three and four-month supply at mass, drug, food, and club outlets with suggested retail price ranging from $24.99 to $49.99. For more information, go to http://www.rogaine.com or call 1-800-ROGAINE.

About Pfizer Consumer Healthcare

Rogaine® products are manufactured and marketed by the Consumer Healthcare division of Pfizer Inc. Pfizer Inc. discovers, develops, manufactures and markets leading prescription medicines for humans and animals and many of the world's best-known consumer brands. The Consumer Healthcare division of Pfizer, headquartered in Morris Plains, New Jersey, is the world's second-largest consumer healthcare company, with a portfolio of market-leading brands that also includes Rolaids, Listerine, Nicotrol, Benadryl, Sudafed, Visine and Neosporin.

    For more information about Pfizer, please visit: http://www.pfizer.com