Latest Hair Loss News

To create and execute the sales effort, the HairMagic developer has engaged Attack Marketing, a reputable Texas sales and promotion firm, which will take a ``hard facts approach'' to selling the product.

The sales campaign will highlight HairMagic's advantage over its competition in its guarantee that is scientifically proven to assist and promote hair growth. The sales campaign comes after HairMagic scored 100% success in its treatment of 70 hair loss patients, according to Jack Burney, head of Attack Marketing. Mr. Burney stated: ``After only four weeks, each of the 70 reported the sight of quarter-inch tendrils of new hair growing on their heads where none grew before.

While the evidence is anecdotal, it is so strong and positive, that HairMagic decided to go ahead and hit the market with the product, even as more formal testing gets underway.''

HairMagic expects to sell 100,000 packets of the treatments in this initial campaign, generating an income of almost $6 million. Hair restoration is a highly competitive business according to Mr. Burney. He went on to state: ``To compete, we need to build a solid core of 'believers' who know that HairMagic really does grow hair, because the evidence is right there on their own heads.''

The treatment packet consists of two different capsules to be taken daily, and the secret of HairMagic's success lies in this 2-step approach. Underlying the product's development was a single theme: ``Hair loss is not a normal procedure, heredity notwithstanding. When it does occur, there is always a reason, namely the health of the individual. That's why there are two capsules. The first capsule is to restore the health of the individual, and to create conditions under which the second capsule induces natural hair growth.'' The 2-step process is unique to HairMagic. ``Our marketing objective is to state the facts about HairMagic, directly and forcefully,'' said Mr. Burney.

He went on to state: ``The facts need no embellishment. We'll state them simply and directly. Some consumers will take us at our word and try our breakthrough product. The proof becomes apparent within four short weeks.''