Over 4,500 male and female consumers responded to the survey which generated a wealth of data on peoples’ perception of hair loss and the actions they took to treat their condition.
Respondents were asked to
complete a 16 question multiple choice
survey and were also asked to provide
open ended comments at the end. Data
generated from the study by age of
respondents mirrored the incidence of
hair loss found in the general
population.
Treatment Patterns
One of the main goals of the survey was
to discover which factors influenced
their decision to treat their hair loss
and what action they took. While the
result showed, as expected that over two
thirds of respondents were ‘dissatisfied
with their appearance’, almost 40% of
respondents indicated that lack of
confidence or a ‘negative impact on
social or job situations’ was a key
factor in seeking treatment.
The findings also highlighted how important it is for physicians to become fully knowledgeable about the device as over 45% of respondents visited a doctor and of these 41% sought advice from a dermatologist.
Finally, the study confirmed the cost involved in treating hair loss in that while almost two third of respondents indicated that they spend up to $25 a month in treatment for their hair, almost 20% spend up to $50 per month.
Of those who purchased products
to treat their hair loss, almost 50%
purchased minoxidil, while almost 40%
had purchased vitamins and herbal
supplements in an effort to try to
ameliorate their condition.
Perception of Information
Lexington also sought to understand what
factors motivated individuals to
purchase the HairMax LaserComb. In this
age of electronic media, it was no
surprise that over 50% of respondents
found information on the HairMax either
from a search engine or other web sites.
While many people now question the value
of newspapers or magazine as a source of
information, the survey showed that one
quarter of respondents heard about the
device from newspapers and magazines.
Lexington has devoted tremendous
resources to assure that the HairMax
website, www.hairmax.com has high value
and motivation. The survey validated
these efforts as the site was found to
be highly informative, provided useful
information, and motivational to
purchase by two thirds of respondents.
Since the HairMax is a one time purchase
that has an expected lifetime of over 10
years and does not require the purchase
of other ancillary products, a key
question in the questionnaire related to
the perceived value of the HairMax
relative to price.
Overall, respondents indicated that the information people found about the HairMax made them “recognize the HairMax LaserComb as a tremendous value long-term”. The money back guarantee for the device also was found to be a major determinant in the decision to purchase the HairMax by over 40% of respondents.
Since the HairMax is
the only laser phototherapy device for
hair growth cleared for marketing by the
FDA, over 30% indicated this imprimatur
was a major factor that influenced them
to purchase the device.
Leonard Stillman, Director of
Professional Services said: “This study
provided meaningful data on patients’
perception and actions taken to treat
their hair loss. Most importantly, the
survey clearly pointed out the need
people have for information on hair
loss, and the fact that the web site for
the HairMax answered this need”.
Lexington will continue to be diligent
in its marketing efforts for the HairMax
to asure that information about the
device is informative and valuable to
the many million of people who suffer
from hair loss around the world.
About Lexington International, LLC
Based in Boca Raton, Lexington
International is a manufacturer and
developer of advanced medical laser
devices to treat hair loss and scalp
disorders. Lexington International
markets the only laser phototherapy
device cleared for marketing by the FDA
to promote hair growth in men suffering
from certain classes of Androgenetic
Alopecia. The company, was one of just
14 leading manufacturing exporting
companies nationwide to receive the 2009
U.S. President’s “E” Award, which
recognizes successes in world markets
and subsequent contributions to the U.S.
economy. Over the past 8 years and in
over 125 countries worldwide, Lexington
Int., LLC has helped hundreds of
thousands of individuals improve their
appearances with innovative products to
treat their hair. (www.hairmax.com)
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