Head & Shoulders launches Hair Endurance, protecting men from the root cause of hair loss

Head & Shoulders launches Hair Endurance

April 2009

Head & Shoulders, the leading anti-dandruff hair care brand realises that the quality of men’s hair contributes significantly to men’s overall appearance and attractiveness; with thick, resilient, good quality, full hair symbolising male health and vigour.

But when men start losing their hair, or it starts showing signs of damage for whatever reason, this can negatively affect their self esteem and make them less confident about their appearance.

Head & Shoulders recently agreed during a forum made up of leading hair care experts that dandruff can lead to hair loss.

As such, Head & Shoulders sought to address the issue of damaged hair and hair loss by creating Head & Shoulders “Hair Endurance”; a brand new product to give men impactful, healthy looking hair with the ease and convenient use of a daily shampoo.

Head & Shoulders scientists realised that hair gets significantly damaged by scratching – which is often triggered by the irritation of the scalp due to dandruff.

At the root, where the young hair is normally in its best condition, scratching can lead to a dramatic loss of the protective cuticle layer. This is the first step towards hair loss through breakage.

What’s more, men tend to be much rougher with their hair through towel drying, rubbing, combing and brushing too harshly, all of which can lead to hair damage and subsequent thinning; or they use products that are not designed for their hair type, which can cause hair to look greasy or flat.

To provide maximum benefits to stressed and thinning hair, the conditioning benefits of Hair Endurance were specifically designed to protect the hair against damage that could lead to breakage and further thinning.

Developed with H&S’s unique HydraZinc technology, Hair Endurance helps to fight dandruff right from the first wash and throughout continuous use.

At the same time, the blend of the care and conditioning ingredients has been tailored to the needs of men who tend to have shorter hair and different conditioning needs, so hair does not get weighed down and keeps as much volume and presence as possible.

Head & Shoulders International Hairstylist, Ben Skervin commented on the launch of Hair Endurance. He said; “The most important thing that ensures great looking hair is the quality of the hair surface – the more damaged the hair surface gets, the less impactful hair looks.”

“Men often tend not to pay too much attention to caring for their hair, and will wash with harsh shampoos or even shower gels, which can do lots of damage. Hair Endurance is the ideal solution for men to have great looking hair, as it addresses the issue of hair loss and damage right from the root, restoring great looking hair to men, and in turn restoring their confidence,” Skervin added.

Dandruff, which affects 50% of the world’s population, is caused by the growth of yeast, Malassezia globosa, on the scalp. Dr. Rene Rust, P&G scientist commented; “The Head & Shoulders HydraZinc formula effectively reduces the growth of the yeast – so it tackles the cause of dandruff. By reducing the yeast growth and dandruff, Head & Shoulders Hair Endurance also reduces the irritation of the scalp skin.”

“This soothing action and reduction of the irritation means less itchiness and less urge to scratch. So, by fighting dandruff, Head & Shoulders Hair Endurance not only reduces flakes but also reduces the damage caused by scratching,” Dr. Rene added.

Head & Shoulders has always been at the forefront of efficient anti-dandruff treatment within hair care products.

The HydraZinc formulas used in Head & Shoulders have been continuously upgraded with the latest and most optimized technologies and today, the HydraZinc technology has highly efficacious anti-dandruff benefits from the first wash, remaining effective over time.

Other care and conditioning ingredients include Dimethicone and Guar. These ingredients build an invisible network around the hair fibre which protects the cuticle layers of the hair against damage, including whilst styling.

The network of conditioning ingredients also enhances the light reflecting qualities of the hair surface so it looks strong and healthy, while working to regulate the moisture balance of hair. This reduces static, which in turn can make hair look thin and limp.

Head & Shoulders “Hair Endurance” means better protection for hair against damage that could lead to breakage, giving men the hair appearance they want wash after wash.