Head&Shoulders Ad Campaign Reveals What's On Jenson Button's Mind
head&shoulders is the UK’s no.1 selling shampoo so it seems natural for the brand to team up with Jenson
March 2011
head&shoulders®, the UK’s no.1 shampoo* brand, launches its latest
ad campaign today featuring brand ambassador, 2009 Formula One™
World Champion and Style Icon Jenson Button.
The cross-media campaign coincides with the launch of the new
limited edition head&shoulders bottle featuring Jenson Button
himself and containing the popular for men variant along with
head&shoulders renowned dandruff protection, for up to 100% flake
free hair.
Shot in Mallorca, the 30-second TV commercial captures Jenson in a variety of scenarios and taking a revealing look into what’s on his mind. From racing and pit stops to lie-ins, a cup of tea and the cheeky “little perks,” the unique advert finishes with Jenson affirming, “Whatever’s on my mind, with the UK’s no. 1 anti-dandruff shampoo, it’s not dandruff.”
About his new limited edition bottle, Jenson Button says, “head&shoulders limited edition for men helps to keep my hair looking good and flake free. There are plenty of things on my mind but dandruff is not one of them.”
Carla Berry, head&shoulders Brand Communications Manager, said, “head&shoulders is the UK’s no.1 selling shampoo so it seems natural for the brand to team up with Jenson as he is a style icon that the everyday man on the street can relate to.
Without dandruff, Jenson now has one less thing on his mind to worry about.”
To find out more about what’s on Jenson’s mind and see exclusive behind the scenes footage of the ad being filmed visit www.facebook.com/makingheadshappier.
* UK’s number one shampoo value share Europanel Jan 10 – Jan 11
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