Hair Loss Radio Show Hits Home Run in Cyberspace
April 2008
Spencer Kobren's “The Bald Truth Ranks” #1 among 20-somethings on the Net's
most popular live social media networking site, Stickam.com. Companies like
Stickam.com have set the stage for broadcasters and advertisers to interact with
their audience in remarkably efficient and effective ways.
The future of broadcasting is here and I'm thrilled that The Bald Truth has
been embraced in such a huge way.
Spencer Kobren's 'The Bald Truth', the weekly health talk radio program focusing
on hair loss, overtook the number one slot for highest rated radio program of
the day on Stickam.com for the past two Sundays, March 20 and April 6, 2008.
The program is consistently ranked in the top five weekly broadcasts and is
one of Stickam.com's all-time top ten shows.
Hosted by hair loss consumer/patient advocate, Spencer Kobren, The Bald Truth is
the official weekly broadcast for The American Hair Loss Association. Spencer
Kobren's The Bald Truth first gained national recognition in the late nineties
when it debuted on WABC radio in New York. It remains the only national radio
program on the airwaves that focuses on the emotional effects and cultural
difficulties that hair loss sufferers face.
Broadcasting live from WestwoodOne radio in Los Angeles, Kobren's on-air support
group speaks to men and women who are dealing with hair loss and helps them
safely navigate through the $3.5 billion dollar hair loss industry.
Kobren's on-air hook "SEX, LIFE and HAIR LOSS, America's #1 Reality Radio Show
for Men" has made this taboo subject more approachable for young hair loss
sufferers and has proven to program directors across the country that hair loss
hits home with the most powerful demographic in radio, males in the 18-34
year-old age range.
The weekly show airs on Sunday nights at 8 p.m. EST on XM Radio 152 and on
Stickam.com and it has been nationally syndicated for ten years.
Despite the fact that The Bald Truth only airs for two hours each week, it
slammed past heavy hitters whose shows broadcast daily. With a young audience (Stickam.com's
average visitor is just 23 years old), the ranking demonstrates how prevalent an
issue hair loss is, especially among young adults.
"Spencer Kobren's The Bald Truth is one of our most popular shows despite
Stickam's youthful demographics. It's simply amazing to see 40,000 viewers flock
to watch his weekly show," said Paul Ku of Stickam.com.
Social networking sites have created a new meeting place on the Internet where
the public can gather and share news and information and rate their favorite
websites, radio and TV shows, films, music, and books. According to The Bald
Truth host Spencer Kobren, "Companies like Stickam.com have set the stage for
broadcasters and advertisers to interact with their audience in remarkably
efficient and effective ways. The future of broadcasting is here and I'm
thrilled that The Bald Truth has been embraced in such a huge way."
About The Bald Truth (http://www.thebaldtruth.com)
Broadcasting live from WestwoodOne Radio in Los Angeles, The Bald Truth, hosted
by international best-selling author and founder of The American Hair Loss
Association (http://www.americanhairloss.org) Spencer Kobren, has become the
benchmark for successful health talk radio.
Referred to as "America's #1 Reality Radio Show for Men," The Bald Truth
actually has a huge female listenership making up approximately thirty percent
of Kobren's audience.
Kobren's weekly on-air support group provides hair loss sufferers with a safe
place to learn about effective hair loss products and treatments, and where
listeners can openly share their thoughts, humor, hope, and strength with others
who are struggling with this silent epidemic. Kobren has gained critical acclaim
for his unique approach in helping people cope with what is for many is a
crippling disease of the spirit.
Hair Loss Radio Show Hits Home Run in Cyberspace
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