Air New Zealand said it wants 70 recruits to stand in lines
in three airports — while wearing temporary tattoos on the
back of their heads so the displays can be seen by people
lining up behind them.
The airline would pay 1,000 New Zealand dollars ($660) for
each walking billboard, a company official said.
The tattoos will promote a new system that is meant to
reduce check-in waiting times.
Air New Zealand marketing manager Steve Bayliss described
the campaign as "a bit of fun."
"It's a ... tattoo on the back of someone's head, so they
have to have their head shaved or be bald already," he told
National Radio on Wednesday.
"It will be an advantage for them to be bald already."
The tattoos would fade or wash off after about two weeks, he
said.
Bayliss added that he won't be part of the program since he
was "doing OK" in the hair department.
