Introducing Mens Rogaine Unscented Topical Foam

Rogaine, the first brand FDA-approved to regrow hair, introduces new Mens Rogaine Unscented Topical Foam, a secret weapon in the battle against hair loss.

Feb 2011

New Men's ROGAINE® Unscented Topical Foam is formulated to fit easily into any man's grooming routine with no fuss and no telltale fragrance. It's the same clinically proven, easy-to-use foam that regrew hair in 85 percent of men with twice daily use(1). ROGAINE® quickly penetrates into the scalp to revitalize hair follicles that have become dormant and stimulate hair growth.

Valuable consumer insight showed ROGAINE® that 57 percent of current users wished the product was unscented and 51 percent used the product less frequently due to the fragrance(2). The brand removed the fragrance to encourage better consumer usage. ROGAINE® should be used twice daily for best results.

If you experience hair loss, you are not alone: 40 percent of American men suffer from Hereditary Hair Loss. Hereditary Hair Loss accounts for 95 percent of all hair loss and can come from either side of the family.

According to a recent survey by Wakefield Research on behalf of the ROGAINE® Brand, Americans consider hair one of their best features, second only to their eyes.

More than one-third of Americans (35 percent) have actively tried to hide their thinning hair – by wearing a hat, styling their hair in a special way, wearing a toupee or wig or using spray-on hair(3). Doctors advise that it is easier to keep the hair you have than to restore what you have lost. ROGAINE® is the #1 dermatologist-recommended brand for hair regrowth.

Men's ROGAINE® Unscented Topical Foam will be available nationwide February 2011 at food, drug and mass retailers, or online at www.rogainedirect.com ($29.99 for a one-month supply and $49.99 for a three-month supply).

About ROGAINE®

ROGAINE®, one of the brands of McNEIL-PPC, Inc., is the first brand FDA-approved to regrow hair and the number one dermatologist-recommended brand for hair regrowth. ROGAINE® pioneered the hair regrowth category in 1986 when it was initially launched as an Rx product and has been the sole driver of innovation ever since. ROGAINE® contains minoxidil, the ONLY topical ingredient FDA-approved to regrow hair in both men and women.

Men's ROGAINE® Topical Solution and new Men's ROGAINE® Unscented Topical Foam contain five percent minoxidil and Women's ROGAINE® Topical Solution contains two percent minoxidil. ROGAINE® is available at food, drug and mass merchandisers or online at www.rogainedirect.com.

(1) In a clinical study (n=352) of twice daily use of Men's ROGAINE® Foam vs. placebo.

(2) ROGAINE® 2009 Market Tools Study.

(3) Hair Today, Gone Tomorrow: The Myths and Truths Behind Hair Loss, 2009. Conducted by Wakefield Research on behalf of the ROGAINE® Brand.


SOURCE

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