Cheryl Cole Hair Drama
Girls Aloud star Cheryl Cole has come under fire over revelations she wore hair extensions to promote a shampoo range.
Nov 2009
Girls Aloud star Cheryl Cole has come under fire over revelations
she wore hair extensions to promote a shampoo range.
The singer-turned-reality show judge appears in a series of TV
adverts for cosmetics giant L'Oreal, as the new face of the Elvive
haircare range.
The promos show Cole sporting a head of long, shiny locks and
promising consumers the shampoo makes "hair feels stronger, full of
life, replenished with a healthy shine".
But the company has been flooded with complaints after Cole's
hairdresser revealed the star's luscious locks are not all her own -
as she was wearing extensions in the adverts.
Disgruntled TV viewers have also taken their grievances to Britain's
Advertising Standards Authority (ASA), but watchdog bosses aren't
able to uphold the complaints because of a small disclaimer in the
ads which admits Cole's hair was “styled with some natural
extensions".
A company statement from L’Oréal reads: "Cheryl has worn hair
extensions for some time. They are part of her look and are cared
for in the same way as normal hair.”
While a spokeswoman for Cole adds, "L’Oreal are within their rights
and the ads are not breaking any rules. We would never comment on
what type of hair extensions Cheryl is using because these are quite
personal questions.”
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