Aug 2011

Did you know that hereditary hair loss affects approximately 80 million men and women in the U.S.? To help raise awareness of this widespread condition, the Academy of Dermatology (AAD) has designated August as National Hair Loss Awareness Month, making it the perfect time to seek solutions to this all-too-common follicular challenge.

Bosley Professional Strength is using the month-long public awareness campaign to reaffirm its commitment to help treat fine and thinning hair. The first salon-only, comprehensive hair preservation regimen for men and women, Bosley Professional Strength helps maintain thicker, fuller-looking hair.

"Hereditary hair loss affects millions of Americans, yet so many let their thinning hair go untreated," said Bosley Professional Strength President Eric McLemore. "Bosley Professional Strength is taking this time to remind folks with fine and thinning hair that there is a solution. Our line of products offers an easy yet effective way to help thicken and regrow hair."

To keep hair in tip-top shape, Bosley Professional Strength recently introduced its Healthy Hair Moisture Masque, which restores moisture and sheen to dull, dry, brittle hair, and Healthy Hair Strengthening Masque, which strengthens limp, damaged or weak hair.

These two new unisex products are the latest additions to the Bosley Professional Strength collection, which includes daily-use thickening products for color-treated and non-color-treated hair, volumizing styling products and healthy hair treatments.

In addition to its comprehensive line of products, Bosley Professional Strength provides training for stylists to help provide expert guidance to their clients. Not only are stylists able to recommend a line of advanced thickening haircare and styling products and hair re-growth treatments, but they can also refer clients to Bosley centers nationwide for counseling on Propecia, Lasercomb and hair restoration services.

Bosley Professional Strength is available at professional beauty salons and barber shops nationwide.

About Bosley Professional Strength:

Bosley®, the most recognized hair restoration brand in the world, has created Bosley Professional Strength for thicker, fuller-looking hair. The Bosley Professional Strength collection, launched in January 2010, includes daily-use thickening products for color-treated and non-color-treated hair, volumizing styling products, and healthy hair treatments, all of which offer an effective solution to create thicker, fuller-looking hair.

Bosley Professional Strength is available at professional beauty salons and barber shops nationwide. Product prices range from $14.95 to $48.95. For more information, visit www.bosleypro.com. 

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