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Head & Shoulders Ambassador and Formula 1 World Champion, Jenson Button, shares his tips on how he goes from track to tux. The film also includes tips from Button’s personal trainer, Mike Collier and Head & Shoulders hair stylist, Peter Lux.

To view the film go Here

Procter & Gamble has revealed Formula One World Champion Jenson Button as the brand ambassador for Head & Shoulders

The Vodafone McLaren Mercedes driver will be used to encourage more men to use the Procter & Gamble brand, which is the UK's number one selling shampoo.

The Somerset-born racing driver said he has used the product for years and it is an essential part of his grooming regime.

He will appear in future advertising campaigns for the brand but marketing plans are still being decided.

James Nunn, head&shoulders brand communications manager, said: "Head & Shoulders is the number one selling shampoo in the UK so it seemed natural to team up with Jenson as he is a style icon that the everyday man on the street can relate to. British men aspire to him as he has a natural, relaxed approach to grooming which is exactly what head&shoulders is all about."

Full Hair Loss Article

Categories: Hair Loss, Hair loss shampoo, Head and Shoulders

Hair loss, dandruff and weight gain are the three biggest appearance concerns of Kiwi men, according to a new survey.

The Head & Shoulders Hair Retain Survey showed that more than a quarter of men (29%) said they were worried about having dandruff and just over a quarter (26%) were concerned about losing their hair.

The results also show that New Zealand males were anxious about their waistlines. Just under two thirds of Kiwi men (63%) were concerned about putting on weight, compared to just less than half of their Australian counterparts.

The trans-Tasman survey involved more than 2,000 respondents.

Auckland psychologist Sara Chatwin says having hair is closely aligned with many masculine characteristics, so when men lose their hair, their self-esteem often plummets.

"Many men define themselves by the way they wear their hair. This may be due to traditional beliefs that suggest hair is associated with virility, social status, strength and youth.

"When their hair diminishes or gets dandruff (that is perceived as dirty) men may feel less virile, weak, older and generally less attractive."

Chatwin said with this in mind men will often go "the extra distance" to ensure their hair is full, dandruff flake free and healthy looking.

"These days men are taking more time to look after their personal grooming habits and hair maintenance is part of that package," she says.

This may be the case for Kiwi men but when it comes to appearances it seems Australian men aren't nearly as alarmed about certain aspects of their appearance.

Only 13 percent of Australian men worried about dandruff and just 18 percent said they were apprehensive about hair loss.

Kiwi respondents said that when it came to wrinkles they were not overly concerned, with only 17 percent saying it was an issue for them; excess hair was even less of a worry with 13 percent of Kiwi men saying being overly hairy upset them.

Complete hair loss article

Categories: Dandruff, Hair Loss, Hair Loss Treatment, Head and Shoulders